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The Monday Marketing Download – Social Media Edition

Every week, we share the top headlines marketers need to know about right now. Read, share, and discuss – and then let us know what we missed in the comments bel...
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5 Ws and an H, or how journalism school lays the foundation for real-world marketing

The other day, an interesting thought presented itself to me: All I ever needed to know about marketing, I learned in journalism school.

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The Monday Marketing Download

Every week, we share the top headlines marketers need to know about right now. Read, share, and discuss – and then let us know what we missed in the comments bel...
Read more »

For impressive digital marketing results, deliver content worth reading

As digital marketers, we all face a daunting irony nowadays. It’s increasingly hard to get anyone’s attention with interactive marketing, yet it’s qu...
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The 5 Best Things from the Inbound Marketing Summit 2014

I recently attended the Inbound Marketing Summit 2014 #IMS14. My goals: to network with other like-minded marketing professionals, learn valuable process techniques, g...
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Building the framework for successful brand positioning

Establishing the framework for successful brand positioning is a complex process. Sometimes it’s easier to deconstruct the individual framework elements so you c...
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8 Key Takeaways from Kentico Connection 2014 – Boston

The Burns Marketing team recently attended the Kentico Connection conference in Boston, November 10–11. This annual gathering of developers, customers, and partn...
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4 secrets that matter for the digital marketing strategist

By now, we all know that the planning phase for today’s digital marketing strategist isn’t about blasting out some message hoping that people hear it....
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6 foundational tips to optimize your blog for search engines

So, you’ve heard a lot about blogging. You know you need to do it, and now you’re ready to start. But blogging isn’t just about generating content. I...
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Want to create an effective marketing plan? Let your agency help with budgeting.

The season is upon us. It's time to set aside budget for creating an effective marketing plan. Yay... So let’s talk numbers. Budgets are never anyone’s...
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