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Building the framework for successful brand positioning

Establishing the framework for successful brand positioning is a complex process. Sometimes it’s easier to deconstruct the individual framework elements so you c...
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8 Key Takeaways from Kentico Connection 2014 – Boston

The Burns Marketing team recently attended the Kentico Connection conference in Boston, November 10–11. This annual gathering of developers, customers, and partn...
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4 secrets that matter for the digital marketing strategist

By now, we all know that the planning phase for today’s digital marketing strategist isn’t about blasting out some message hoping that people hear it....
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6 foundational tips to optimize your blog for search engines

So, you’ve heard a lot about blogging. You know you need to do it, and now you’re ready to start. But blogging isn’t just about generating content. I...
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Want to create an effective marketing plan? Let your agency help with budgeting.

The season is upon us. It's time to set aside budget for creating an effective marketing plan. Yay... So let’s talk numbers. Budgets are never anyone’s...
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Our Top 5 reasons to optimize your website’s analytics

Most websites have some form of web analytics installed, namely Google Analytics, but are you looking at your data to find insights? A few simple steps can help you ge...
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Customer experience mapping: Do you help or hinder?

Mapping your customer’s experience is an essential practice that will help you become a better marketer.
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Stop marketing to your customers; market with them

Just recently, a woman approached me while I was sitting in a coffee shop and asked if I would look after her baby while she went to the restroom. It seemed like a rea...
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Are Twitter followers money well spent?

The basic concept driving social media and twitter is fantastic. You say something interesting, and someone follows you. You follow other people to expand your reach a...
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The future – disruptive technology – is in our hands

We live in an exciting age of technology application and revolution, an era in which the public truly has the ability to shape the future by choosing technologies and ...
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