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Want to create an effective marketing plan? Let your agency help with budgeting.

The season is upon us. It's time to set aside budget for creating an effective marketing plan. Yay... So let’s talk numbers. Budgets are never anyone’s...
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Our Top 5 reasons to optimize your website’s analytics

Most websites have some form of web analytics installed, namely Google Analytics, but are you looking at your data to find insights? A few simple steps can help you ge...
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Customer experience mapping: Do you help or hinder?

Mapping your customer’s experience is an essential practice that will help you become a better marketer.
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Stop marketing to your customers; market with them

Just recently, a woman approached me while I was sitting in a coffee shop and asked if I would look after her baby while she went to the restroom. It seemed like a rea...
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Are Twitter followers money well spent?

The basic concept driving social media and twitter is fantastic. You say something interesting, and someone follows you. You follow other people to expand your reach a...
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The future – disruptive technology – is in our hands

We live in an exciting age of technology application and revolution, an era in which the public truly has the ability to shape the future by choosing technologies and ...
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What marketing can learn from biology

At its core, marketing is transmitting information to others in the hopes of eliciting a reaction. What is a virus at its core? An or...
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Kentico Version 8 launched this week

The much-anticipated release of the Kentico content management system version 8 launched this week. Kentico is the content management system of choice for the digital ...
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When considering your content, start with the context

We have many, many conversations with clients about website projects, and a recurring theme is that a surprising number of the people we talk to don’t actually p...
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Great ideas don't have to be expensive

How we turned a small budget into 10 million users and 40 thousand Facebook fans – a case study in budget effectiveness.
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