Developing the right route for long-haul success

Delivering a robust community portal for the U.S. trucking industry based on an engaging, multi-channel strategy

The situation

Burns Marketing worked with Freightliner Trucks and ATBS – a company offering solutions for small business owners and independent contractors – to develop a robust, Kentico EMS-based community portal, that delivers business-focused content to owners/operators in the U.S. trucking industry.

What we did

• Developed a complete end-to-end community strategy based on audience insight gained through surveys
• Delivered a highly engaging mobile-optimized and traditional website
• Provided engagement tools (e.g., personal accounts, forums, blogs, member deals, newsletter subscriptions, and polls) to members
• Offered members integrated SMS sign-up
• Enabled Freightliner and ATBS to connect with their target audience in a meaningful way across
  multiple platforms

What we achieved

• Received immediate recognition in the trucking industry
• Saw large numbers of owner/operators joining and engaging online
• Matched previous membership levels within a week and set a trajectory for exponential growth

Visit the website

www.teamrunsmart.com

Award winner

• 2012 Site of the Year winner for best Kentico EMS implementation. Read the Kentico case study.

Project solution software used

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