Showcasing the power of prompt results
Designed a benefit-driven direct mail campaign with a desk life
Molecular diagnostics company Biodesix sought ways to heighten awareness surrounding its VeriStrat product,
the first serum proteomic test to help physicians guide treatment for patients with advanced non- small cell
What we did
Designed and implemented a benefit-driven marketing piece to remind doctors that VeriStrat provides treatment guidance in less than 72 hours.
Created a freestanding, three- day-per-page desktop calendar to keep the VeriStrat test top-of- mind
Mailed 100 packages that included calendars, overview data sheets, and awareness cards highlighting the physician educational materials available on the VeriStrat website.
What we achieved
Received a 25-percent response rate with the direct mail piece.
Increased average monthly orders six-fold.