Showcasing the power of prompt results
Designed a benefit-driven direct mail campaign with a desk life
The situation
Molecular diagnostics company Biodesix sought ways to heighten awareness surrounding its VeriStrat product,
the first serum proteomic test to help physicians guide treatment for patients with advanced non- small cell
lung cancer.
What we did
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Designed and implemented a benefit-driven marketing piece to remind doctors that VeriStrat provides treatment guidance in less than 72 hours.
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Created a freestanding, three- day-per-page desktop calendar to keep the VeriStrat test top-of- mind
with physicians.
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Mailed 100 packages that included calendars, overview data sheets, and awareness cards highlighting the physician educational materials available on the VeriStrat website.
What we achieved
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Received a 25-percent response rate with the direct mail piece.
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Increased average monthly orders six-fold.
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