Telling a compelling story to grow the ESA community
Creating a new website to attract new members and increase visibility into the organization and its mission
The situation
ESA, an international nonprofit leadership organization, wanted to connect with younger, more web-savvy adults, and use its website as a cost-effective vehicle to promote the organization’s mission and grow membership.
What we did
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Unified multiple websites into one that featured a simplified message to all audiences.
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Built greater participation and collaboration in an online community.
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Used videos with high-impact imagery to showcase ESA’s benefits, social outreach, and members.
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Integrated user groups, web forums, event and news listings, and document sharing.
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Developed social media elements.
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Structured the site to support ongoing campaigns.
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Synchronized a third-party membership application and outside payment gateway to allow members to manage their accounts online.
What we achieved
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Attracted more than 25,000 new collegiate leads to the ESA Foundation.
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Increased page visits by 232%.
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Decreased the bounce rate by 27%.
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Grew page views by 425%.
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Provided valuable and compelling content, which increased the average time spent on the site from three minutes to nearly four-and-a-half.
Project solution software used
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