Engaging potential customers and giving HP an industry edge
Showcased sales solutions and industry knowledge in an interactive e-zine
HP needed to increase visibility of its Enterprise Services in key industries to promote the company’s leadership and generate greater awareness for its offerings. The e-zine format provided a unique and engaging way to support the sales team and promote HP’s industry presence.
What we did
Interviewed subject matter experts to develop compelling thought-leadership articles
Designed infographics to tell the story visually
Created an eye-catching layout incorporating engaging photography and informative videos
Digitally published the e-zine to allow full-screen viewing on desktops and mobile devices
What we achieved
In the six months following their initial launch, e-zines have been viewed nearly 10,000 times.
The e-zines have prompted viewers to download additional information and collateral, as well
as view videos.
The sales team relies on the e-zines as a valuable tool that solidifies HP’s strong leadership
position in various industries.
E-zines have been translated into Japanese and Chinese to support global field sales.
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“I can’t say enough about the positive reaction in the field, in fact, we continue to use the e-zine in most of our transportation engagements; We have used it with major airline clients like United, Continental, and Emirates, as well as TravelSky in China. Using the e-zine has helped solidify our position in the industry with every sales opportunity.”
- Vice President of Travel & Transportation, HP Enterprise Services