When it comes to marketing, we do it all.
Well, practically, anyways.
Take this Intel project, for example.
We got started helping decide the contest details.
Then we took it from there – naming it, designing everything, deciding and implementing marketing strategies, launching and managing social media, building global interactive experiences, overseeing Facebook and Twitter contest pages, and more. Yes, we even developed a Japanese version. And we're not Japanese. |
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Web site
The Intel® Core™ i7 Custom Desktop Challenge web site included a prominent section dedicated to Facebook feeds. The feeds allowed users to read Facebook updates and become a fan of the page – all while checking out the event's main information portal. This technique increased traffic to the Facebook fan page.
Facebook/Twitter pages
The Facebook and Twitter pages gave the contest participants an outlet to communicate, share information and photos, and keep up-to-date with the event's latest happenings. A strategic social media communications plan outlined important dates, details, and messages, enabling the Burns Marketing social media team to effectively deliver Intel's most important information at the appropriate times. The team monitored the pages daily and held dialogue with fans by discussing their entries, progress, views on the contest, and more.
Banner ads
Featured on prominent gaming sites like PC Magazine, CPU Magazine, and ExtremeTech, these Intel-branded banner ads spread the word about the contest throughout the computing-enthusiast crowd. Initially, ads invited hard-core system modders to rock the world by entering a mod into the challenge. Once the entry deadline passed, new banners appeared with a new message, encouraging everyone to vote on their favorite systems.
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