Recent Posts

National Chocolate Chip Day Challenge

May 16, 2012, by Burns Marketing

In honor of national chocolate chip day (and to justify our 8 a.m. chocolate cravings), we challenged the team to a bake off. Our kitchen was filled with the smells of raspberry and banana, mixed with the sweet aroma of sugary chocolate. The categories for judging included: most unusual use of chips, best sweet, best Read the full post.

Green Advertising with Bud Light Cars and Sandwich Boards

May 4, 2012, by Lydia Jorden

Ecofriendly advertising is becoming a big trend in 2012. Why? Because it works. How? By attracting the environmentally friendly consumer’s attention. Consumers are becoming more environmentally conscious, and advertisers are noticing. Advertisers can reach this new market by making a few changes that result in lower than standard costs, yet still retain high customer involvement. Read the full post.

Weird, yes. But useless? That’s for you to decide.

April 27, 2012, by Lydia Jorden

Recently, I was challenged to think of a useless product. Easy, right? Case in point: Among my first thoughts were trolls, Snuggies, Baby Wee-Wee Dolls, and of course, the Furby. These products were created for a specific reason and purpose, so it’s impossible to call them or any other product completely useless just because they’re Read the full post.

She’s a Steele.

April 25, 2012, by Burns Marketing

For 25 years, Laurie Steele has been a key player on the Burns team. As our senior vice president and client services director, Laurie manages campaigns for a number of our technology clients – all while staying caffeinated with a steady stream of Diet Pepsi. Everyone always knows when Laurie’s in the office, likely because Read the full post.

Engagement marketing: never stop the conversation

April 18, 2012, by Burns Marketing

In our March 6 entry we defined engagement marketing as a communications technique that enables brands to interact with their customers in meaningful, two-way dialog – when, where, and how the customers want to engage. Great, but what does that mean in real life? Join Tracy Earles, our digital marketing director, as he revisits the Read the full post.

Technology puts you in an ad

April 11, 2012, by Lydia Jorden

While driving down the street, you’re startled by a billboard depicting a meth addict. Next to the text “Meth Project,” you recognize those red eyes as yours, that sparse hair as the full head you once had, and those freckles on your gray skin confirm that this is indeed you. You speed up to get Read the full post.

Turning the page on e-magazines

April 2, 2012, by Burns Marketing

Have you seen what leading titles like Wired, Fast Company, and others are doing with online magazines? Very cool stuff like integrated video, real interactive experiences, social integration, and more – all accessible across mobile, tablet, and desktop platforms. Now, you can launch your own interactive magazine, too. Check out this digital project we just Read the full post.

Engagement marketing defined.

March 6, 2012, by Burns Marketing

We’ve had a lot of internal discussion about engagement marketing lately. Why? Because it represents the culmination of many recent marketing trends: the maturation of the website as a marketing tool, the integration of digital marketing into the marketing mix, and the rise of social media and mobile marketing. Engagement marketing defines successful marketing today. Read the full post.

Facebook Timeline is coming to a page near you

March 5, 2012, by Rob Bean

As you may have heard, Facebook has now introduced the Timeline look and feel for all business pages. This change will significantly alter the way your page looks and operates, but overall, it will align Facebook personal profiles and business pages. In case you’re unfamiliar with what a Timeline page looks like, I’ve grabbed a Read the full post.

Burns Marketing scores two from The Fifty

February 14, 2012, by Burns Marketing

“They like us, they really like us!” A couple of our ideas got mad props at “The Fifty” event, a recent Ad Club Denver awards show tasked with designating the best 50 ideas to come out of the past 12 months. The Fifty celebrates the power of the idea, in any marketing size, shape, and Read the full post.