Market Force Information

The Challenge:

Get the attention of Fortune 1000 customers who are not necessarily familiar with the relatively new Market Force Information. While Market Force has nearly 300,000 mystery shoppers across the U.S. and is one of the largest customer experience information providers, the company has grown through acquisition, and building awareness is critical.

The Solution:

Create a campaign surrounding the question, “Are your customers hot for you?” Prospects received a box containing a Customer Satisfaction Thermometer. The tag on the thermometer explained how to determine if customers are red-hot, lukewarm, or downright frigid – and then encouraged recipients to visit a personal URL (PURL) that allowed them to download a free white paper.

The Results:

The slightly provocative copy and distinctive item inspired recipients’ curiosity. When sales representatives called to follow-up, the potential customers were familiar and intrigued with Market Force. The majority of prospects not only recalled receiving the item, but also commented on the creativity and uniqueness of the mailer.