MicroPhage

The Challenge:

Develop a brand that would assert MicroPhage’s presence in the diagnostics industry, and speak to investors, customers, and potential employees. The identity needed to position MicroPhage as an innovative company that provides trusted diagnostic results in time to save lives.

The Solution:

Burns conducted extensive research to determine the best way to communicate how and why MicroPhage is a powerfully unique provider of bacterial diagnostics. Through an insight-driven process, Burns Marketing identified that unlike current diagnostic methods, MicroPhage’s solutions not only deliver timely results, but also provide the information physicians need to save lives. This discovery lead to the company’s tagline and the key benefit of its products – “Powerful knowledge in time to save lives.” From there, Burns Marketing developed the logo, business papers, product packaging, website, informational video, and PowerPoint presentation.

The Result:

The new brand unified the MicroPhage story and helps establish greater credibility with potential investors. MicroPhage secured funding, enabling them to proceed with FDA trials and launch their primary product in Europe.