Value Plastics

The Challenge:

Introduce a new Value Plastics coupling as the superior solution for Original Equipment Manufacturers (OEMs), while building awareness of multiple product benefits and creating high demand for the product. The MD&M West tradeshow would serve as the platform for generating significant interest in the product’s formal launch and securing industry press coverage.

The Solution:

Using a combination of direct mail, online advertising, and public relations, Burns leveraged the product’s intuitive functionality and the timing of the MD&M West tradeshow to introduce the coupling as an exciting new pairing. Intrigue surrounding this “mystery couple” and provocative copy got the attention of OEMs.

The Results:

Positioned as highly intuitive, secure, and easy to use, the Value Plastics coupling captured the interest of the medical products community. As a result of press releases and pre-show outreach, multiple relationships among publication editors and Value Plastics yielded a number of articles in leading industry publications. Booth traffic far exceeded expectations, and the sales team is following up on an impressive number of leads.