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Happy Spamiversary!

May 9, 2008

E-mail spam turns 30 this week.

It’s Webby time.

April 30, 2008

On May 6, winners of the 12th Annual Webby Awards, AKA "The Oscars of the Internet," will be announced. Unlike the Oscars, the Webby Awards encourages the public to vote for their favorite nominees in a separate race – the People's Voice Awards.

This year, more than 10,000 entries from all 50 states and 60 countries were received, and one of our newest clients, Boulder, Colorado-based mShopper, is one of the chosen few nominees.

Nominated in the Mobile Marketplace & Services category, mShopper is celebrating the honor by donating to charity for every People's Voice vote it receives.

Best of luck to mShopper.

What does cup stacking have to do with hematology?

April 24, 2008


In a word – speed.

Unlike other hematology analyzers, the new HemaTrue™ Veterinary Hematology Analyzer from Heska provides accurate results in just 55 seconds.

But how do you deliver the message at a busy industry conference before time ticks away? Try an entertaining traffic builder that emphasizes what can be done in less than a minute. And when everyone wants to try to be the fastest – you know you've quickly hit the mark with a resonating benefit.

They can’t be serious. (Can they?)

April 17, 2008

What is it about internal corporate marketing that throws sensibility under the bus? First there was a Starbucks rendition of "We Built this City," lip-synched and performed by upper management at a 2005 annual meeting.

Think that was bad? Check this out – Microsoft's Springsteen-like ode to the oft-maligned Vista platform.

Wow. Can you imagine being an executive in the audience for those things? Could you have refrained from busting out laughing? We wouldn't have been able to, either.

(Our bad if those songs are now firmly stuck in your consciousness. Maybe try humming the Macarena.)