One Tequila, Two Tequila, Three Tequila... Tell all.

Jose... sure. Patron... yes, please. Partida? I've never heard of it, but perhaps more seasoned tequila-philes have. Fortunately for those of us stuck in a Cuervo rut, Partida Tequila has launched an interactive marketing campaign to advance awareness of the benefits of fine tequila. Here, you can view short videos of people recalling their cheap-tequila induced experiences. One New Yorker notes his tequila-fueled indiscretion left him with a child in Chicago... You can also watch bartenders' stories and submit your own tequila confession, which, if awesome enough, they might come to your hometown to film.

Another portion of the site concerns "Tequila Re-Education," and provides web casts on the tequila-making process in Mexico, proper beverage consumption, and quizzes that dispel common tequila myths.

Knowing that there are a few good tequila confessions floating around this office, I'm thinking this is a smart, universally engaging campaign. I propose our next conference room be dubbed "Partida."