The Boston Red Sox may have swept the World Series, but Taco Bell was the biggest winner of this year's Fall Classic. With their promotion, "Steal a base. Steal a taco", Taco Bell gave away a taco to every American who visited a participating store between 2-5 p.m. on Tuesday, October 30. That is the best deal since the Louisiana Purchase after the countless times they were recognized during the four games of the Series.
All the money in the world cannot buy advertising better than the conversations aired on national television between Coco Crisp and Royce Clayton and then between Royce Clayton and Jacoby Ellsbury during the middle of baseball's biggest games.
Add in numerous conversations between Joe Buck and Tim McCarver over this silly promotion and the fact that almost every person who goes into a store during a slow time of the day is going to buy something to go with their one measly taco, and Taco Bell is the advertising genius of the decade.


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