Maybe I'm the only one, but Hyundai's fall DUH campaign rubs me the wrong way. I don't understand these spots: Duh sales event or Spaceship.
And now, to add insult to injury (in my mind at least), they've created their own holiday commercial where a signing choir replaces the words to a popular Christmas carol with the word "Duh". Although Business Week makes an argument that the spots will help rebrand Hyundai, I for one am not impressed. Are you?
A wise person once said the best vodkas come from oppressed countries (think Poland and Russia). So how does New Zealand break into this category? By oppressing their workers. And then laughing about it. Maniacally.
We can't help but laugh at this memorably entertaining spot, too. (With due apology to all the oppressed bees out there.)
Check out veryfunnyads.com. Here you'll find all your favorites – and a few international spots that deemed to racy for American eyes. For some examples, click here, here, and here.
In millions of homes across the country, turkey dinners are cooking and tables are set with the Macy's Thanksgiving Day Parade airing in the background. Whether you are from New York, California, anywhere in between, or across the world for that matter, the Macy's Thanksgiving Day Parade has been a beloved holiday tradition for more than 80 years.
As Vista, Microsoft's newest operating system, makes its way to more and more homes and offices around the world, many people aren't so pleased with its performance. Just after its release, we implemented a few computers with Vista here at Burns Marketing and although it did have some benefits, it quickly became an absolute terror to deal with. Some programs caused Vista to indefinitely lock up and force a restart while unable to save any current changes. Eventually, we ended up returning both machines to Dell in exchange for XP machines. We assume Microsoft worked out most of these bugs by now but are unwilling to try after our previous experience. As CNET eloquently put it "Windows Vista is essentially warmed-over Windows XP. If you're currently happy with Windows XP SP2, we see no compelling reason to upgrade."
It seems Miller Lite is trying to provoke another beer war with Anheuser-Busch. The first shot – an ad featuring the beloved Budweiser Dalmatian defecting to Miller.
But the response wasn't exactly what Miller was expecting... The King of Beers replied in a full-page ad in USA Today not with negativity but with a donation to animal rescue organizations.
High five to Budweiser. You took the high road and didn't let them drag you into a fight. Instead, you turned the tables and earned respect from beer drinkers everywhere.
With junk e-mail bombarding the public, marketers' jobs keep getting tougher. Increase the odds that your target audience will read and respond to your e-mail campaign by following these simple rules...
That's what French President Nicolas Sarkozy dubbed his interview with 60 Minutes on CBS before abruptly ending it and walking out. All this with cameras rolling – who's stupid now?
Apparently, the disheveled President felt his schedule was too full that day for a stupid interview. And he grew even more frustrated when questions about his wife surfaced. We won't go into details about that blunder, but mishandling the media as such and making your own stupid statements is simply a big no-no.
Where's his press secretary in all this? He's watching a formidable collapse of a communications strategy happen right before his eyes. All the while being called "an imbecile" by his boss.
Talk about a media interview gone wrong.
Bottom line, Sarkozy's press secretary should have had a better grip on things.
A planned approach to media interviews is an integral piece of any public relations strategy. And media training for spokespeople is critical. The cardinal rule is to be prepared. And Sarkozy obviously wasn't.
Anyone can jump in front of a camera and give a disastrous interview, but with the proper preparation, planning and control, a media interview can be a key communications tactic.
Burnsmarketing.com
