Burnsmarketing.comMaybe I'm the only one, but Hyundai's fall DUH campaign rubs me the wrong way. I don't understand these spots: Duh sales event or Spaceship.
And now, to add insult to injury (in my mind at least), they've created their own holiday commercial where a signing choir replaces the words to a popular Christmas carol with the word "Duh". Although Business Week makes an argument that the spots will help rebrand Hyundai, I for one am not impressed. Are you?
Personally, I'd rather see the French version.
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