They don't all have to be newsworthy

Do you want us to let you in on a little secret? Sometimes laughter is the best strategy for getting PR results.

What started out as a joke at the coffee maker a few weeks back, morphed into a pretty darn good idea for a press release. As we were poking fun at a few recent announcements from across the pond in which outrageous sums of money were spent on mediocre creative, it dawned on us that our business could build a new revenue stream, without even trying very hard. You have to make a formal announcement about that, right?

As it turns out, we guessed right. Not only did we accomplish our goal of providing some levity to the press that Friday morning, but as an added bonus, reporters from the Rocky Mountain News and Fort Collins: Now saw value in our glowing prose. Either that, or it was a pretty slow news day. I suspect the latter.

Click here and scroll down to the subhead "High-priced slogans" for the story in the Rocky, or here for the coverage in Fort Collins: Now.