V[i]ral Web Ads

Brandweek shows that viral campaigns are getting personal.

Go ahead, put yourself (or an avatar) into an ad campaign or video. Just upload your picture and the computer does the rest. Aside from Elfyourself, you can also become a Simpson, a chipmunk, a football player, or just show off your pets.

B.J. Bueno, author of Cult Branding, said the attraction of these campaigns runs far deeper, "It appeals to the narcissistic nature of the mind. [Consumers] are in love with their own reflection and voice."