Yum, sprinkles!

A recent article on MSN.com titled "One Holiday Cookie Recipe, 25 Ways. Create different & delicious treats with just one dough" seems like a pretty good idea – if you're a wannabe pastry chef. But when it comes to marketing, this strategy is actually brilliant. It's comparable to the ol' trusted messaging matrix. Invest the time and effort it takes to develop the overall message, then use the matrix to create different (and maybe even delicious) spins on that messaging specifically targeted to each key audience(s). That my friends (here comes the cliché) is a recipe for marketing success. And who says marketing can't be yummy?