Can you make a "For Sale" sign that big?

It's a proven fact – competing bidders at land auctions drive up the price of the parcel. But that doesn't do anything for you, if you can't catch the eye of the bidder. Consider for a moment a piece of land in Montana – how do you attract homebuilders and land developers from hot spots like California, Arizona, and Florida? But how do you make a "For Sale" sign visible for thousands of miles?

Forget signs – we doubt homebuilders and land builders are out cruising the country on the lookout for those anyway. Instead, stress the West – recreational opportunities, economic benefits, and open space. Hit them hard with "A Landmark Development Opportunity" through telemarketing calls, e-mail marketing, direct mail, and a highly informative web site. Then invite them to bidding table and suddenly, land in Big Sky Country is bringing in some big bucks.