Ah, the season of ice cream has arrived. And with it, Dairy Queen has introduced their new waffle bowls and cones in the $25 million "Made for Each Other" campaign. The sexually provocative storyline featuring Soft-Serve Girl and Waffle Boy is a hit on TV and the
web. And yes, they're selling ice cream. Dairy Queen has
announced that in one month, per-store sales have been higher than any previous product launches in more than three-and-a-half years.
The campaign is humorous and memorable. And like ice cream, it's a guilty pleasure.
With Colorado's significant number of bioscience companies, Denver is a logical location for the annual BioWest Conference – the premier gathering of biotechnology and medical device manufacturers in the Rocky Mountain Region. And when you're marketing to those logical, scientific-minded types, you'll want to ensure the event is a well-orchestrated, extremely informative success. The easiest way to pull that off is with the help of fully-customized event management software that tracks registrations, vendor reservations, and other event information.
CBS recently announced plans to renew the network's least watched drama, Jericho, after fans of the struggling apocalyptic show staged a grassroots campaign. Loyal viewers took a catchphrase from an episode (a character uttered the word "nuts" about a suggested idea) and turned it into a PR stunt, sending thousands of e-mails and over 20 tons of bagged peanuts to CBS in an effort to convey that the network would be "nuts" to drop the show. In the end, CBS made a savvy decision to keep the drama and capitalize on the press generated by the fans' campaign. It shows they care about their viewers, not just the bottom line, and who wants to bet the show picks up in the ratings next fall? All thanks to 20 tons of peanuts. Just goes to show what passion and a little creative thinking can do.
How do you know if you are "on brand" these days? When the target audience begins their own word-of-mouth campaign. Recently, a wave of videos, web sites, and blogs has paid tribute to a brand revolution. The mere mention of Apple to a brand enthusiast evokes a sermon on Apple's superiority and possibly, an "Apple tribe" recruitment attempt.
How much does a typeface say about you, your logo, your business? Apparently, a lot. And one well known typeface is celebrating its 50th anniversary this year. Helvetica faced some criticism when it was first introduced, but over time perceptions have changed. With all of its simple elegance, it's still going strong in design today. If you're looking to discover the nuances of this typeset, pick up a copy of the 2005 book, "Homage to a Typeface" by Lars Müller or grab some popcorn and spend an evening with the feature-length documentary by Gary Hustwit "Helvetica."
When 35,000 people sign a petition demanding the image be terminated within the first few days of it debut.
In the spirit of the Olympics competition, we understand creating a mark should separate a brand or idea from its competitors. Yes, a more dynamic look and feel for the games helps to resonate with a visually savvy global audience. However, there are instances where a more traditional approach may work best and this is definitely one of them. Maybe the new identity could have been best represented as conservative and stable, yet radical in the look of the games. The very first modern Olympic Games opened in 1896, with a historical reference which dates back even further back to 776 BC. But with this logo, all that history seems lost.
In the past, designers were limited to Pantone swatches and color theory books to select color palettes for clients. Since that advent of the Internet, numerous web-based tools have been created to explore color in new and creative ways.
The latest and greatest tool is Kuler from Adobe. With Kuler you can explore color by using various rules, such as analogous, monochromatic, and triad. Of course that mumbo-jumbo might not mean much to you if you slept through color theory class like I did -- but regardless Kuler is a fun, easy way to get to places with color that you might not have considered.
If you're trying to manage more than 1,100 events a year without an event management solution, imagine the headache you're going to have. Forget about taking two aspirin and worrying about it in the morning. Instead, how about using an event management solution that offers customized on-line registration, a fully-staffed call center, multiple registration options, and system support for financial transactions? It's pretty much a life-changing solution for the company that publishes life-changing ideas.
Using a DVR is a great way to skip commercial interruptions, right? Well it used to be, but advertisers aren't giving up that easily. Product placements within television shows are increasing. On average six minutes and 22 seconds of a prime-time hour contains "brand" entertainment. By inserting "commercials" right into the show, advertisers get their products in front of consumers, and consumers are buying.
While some sponsors are pretty stringent regarding where their products are placed and what is said, others have granted television writers some liberties. Most advertisers agree that placements need to be somewhat covert, but sometimes, the product becomes central to the plot (remember the Seinfeld Junior Mints episode).
In real estate marketing, the right "window" can mean everything. What do you do when you have a brand new master-planned community with fantastic amenities located in a sparsely-populated town off the beaten path? You could say its unique location and future potential offers "A Whole New View."
Burnsmarketing.com
