Not so subliminal messaging.
Product placement is on the rise.

Using a DVR is a great way to skip commercial interruptions, right? Well it used to be, but advertisers aren't giving up that easily. Product placements within television shows are increasing. On average six minutes and 22 seconds of a prime-time hour contains "brand" entertainment. By inserting "commercials" right into the show, advertisers get their products in front of consumers, and consumers are buying.

While some sponsors are pretty stringent regarding where their products are placed and what is said, others have granted television writers some liberties. Most advertisers agree that placements need to be somewhat covert, but sometimes, the product becomes central to the plot (remember the Seinfeld Junior Mints episode).

Not convinced, try these examples on for size.

So DVR or no DVR, you're still getting a healthy dose of advertising.