
How much does a typeface say about you, your logo, your business? Apparently, a lot. And one well known typeface is celebrating its 50th anniversary this year. Helvetica faced some criticism when it was first introduced, but over time perceptions have changed. With all of its simple elegance, it's still going strong in design today. If you're looking to discover the nuances of this typeset, pick up a copy of the 2005 book, "Homage to a Typeface" by Lars Müller or grab some popcorn and spend an evening with the feature-length documentary by Gary Hustwit "Helvetica."


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