Made for each other (and for sales)

Ah, the season of ice cream has arrived. And with it, Dairy Queen has introduced their new waffle bowls and cones in the $25 million "Made for Each Other" campaign. The sexually provocative storyline featuring Soft-Serve Girl and Waffle Boy is a hit on TV and the web. And yes, they're selling ice cream. Dairy Queen has announced that in one month, per-store sales have been higher than any previous product launches in more than three-and-a-half years.

The campaign is humorous and memorable. And like ice cream, it's a guilty pleasure.