Or in the case of Nike, buy new shoes that look like old ones. Lately, fashion and marketing trends seem to be returning to the days of short shorts and poofy hair. The idea of being or looking vintage is "in" for both what you wear and how you advertise. Nike displays this well on their site, where the photography and fonts have returned from the days of the VW bus.
Here's to the new shoes and items that look vintage, but hopefully have arch support.
Unless you're a religious TiVo user, you are absorbing hundreds of television advertisements each week of varying quality. USA Today has recently published a list of the most memorable television advertisements. These creative commercials have stayed in the minds of viewers for years.
What does it take to have this kind of success? Every campaign should have a strong focus on the target market with audience appropriate messages and a memorable call to action or brand message. However, these are just the basics. It takes an insight-driven mindset and a relentless pursuit of "quality creative" to turn a straightforward campaign into an experience that becomes part of the cultural psyche. During the development of a media campaign, we suggest working closely with the creative staff and trust them to develop a message vehicle that goes beyond the expected.
Ever wonder if a trend has expired? Well, now you can find out on YouTube. Just look at the number of views as a pop culture expiration date. Here's how it works.
Carlsberg beer and YouTube just verified that now, the whole thing is officially played out. With a few thousand views, that video – posted about 10 months too late – proves that pop culture has moved on. And just like the once famous Taco Bell Chihuahua, fountains of soda are now a figment of the pop cultural past.
In the coming months, Coldfusion 8 will be released with a host of new features designed to make a programmer's life easier (integrate with Microsoft Exchange, create and modify PDF documents, read and write RSS feeds, and more).
But, perhaps the greatest new feature in Coldfusion is the native support for .net objects. Now, you can create and manipulate .net objects just as you can with Java. So you can leverage things that exist in .net but are lacking in Coldfusion.
Adobe has spent a lot of time increasing the speed of Coldfusion. On average pages will run 40-percent faster, with no code changes at all. Want to see for yourself?
A study cited in the Science journal found that women and men talk about the same amount - roughly 16,000 words per day (women came in at 16,215 while men were recorded at 15,669.) Researchers tapped 396 American and Mexican college students and calculated the findings over a period of 2 to 10 days in 1998, 2001, 2003, and 2004. According to the researchers, no one had ever systematically recorded the total daily output, in natural conversations, of a sizable number of people. It seems they wanted to squash the stereotype that women are more talkative than men. But did this study hit all of the appropriate demographics? Is it a true sampling of men and women in our society today?
This time every year, the world of sports enters its dog days. The NHL and NBA seasons are over, golf's US Open is a memory, and NFL training camps don't commence for another couple weeks. Now, the only professional sport that people are mildly interested in (other than NASCAR) is baseball. But most people are more concerned about who's doped up than who's leading in the standings.
In an attempt to stay top of mind, ESPN created nothing more than a glorified popularity contest among athletes and are trying to pass it off as legitimate programming and online content. With its "Who's Now" promotion, ESPN is trying to "determine the ultimate sports star by considering both on-field success and off-field buzz." Based on early feedback on the web, most think this is just a feeble attempt to stay relevant.
Most people with any journalistic bent at all have heard of the 5Ws (who, what, when, where, why... and the first cousin, how). Generally, news stories answer these questions at a minimum and build out from there – all well and good in a reactive, "just the facts, ma'am" sort of way.
In the marketing world, one of these things isn't like the others. One question goes right to the heart of the matter and demands results in a way the others can only dream of doing. Consider for a moment the staggering potential of "why?"
As society becomes more attached to laptops and PDAs, the accepted rules for sending e-mails are blurring. Previously, companies would only send a B-2-B e-mail on Tuesdays, Wednesdays, or Thursdays. Mondays were too crazy, and on Fridays, people were eyeing the weekend. And why bother on a weekend? But the rules are changing.
Better yet, do you know where your ads are running? It always baffles us just how often marketers' ads get misplaced on the wrong television show. On any given day, I catch my kids sitting through ads for health insurance and financial services. Now, I'd like to think they're taking on these responsibilities in my home, but I'm lucky if they can remember where they left the toothpaste.
Everyone knows advertising is a big investment that must be planned, executed, and measured closely. So why would a company let its precious media dollars go to absolute waste? Make sure someone you trust is watching the ball for you. You don't need Wonder Dog... you just need someone who treats your budget as if it were their own.
The week before Christmas – what a perfect time for shopping, parties, and a technical training event from HP. How do you pull people away from yuletide cheer for an important four-day event? Instead of threatening them with a visit from the in-laws, you promote the event as an adventure they can't afford to miss with an energizing theme, excellent speakers, and informative sessions. And everyone agreed, selling-out the event and giving a satisfaction ranking near 100-percent. (We thought those hot summer days would have you longing for a Christmas story in July.)
Burnsmarketing.com
