Do you know where your children are?

Better yet, do you know where your ads are running? It always baffles us just how often marketers' ads get misplaced on the wrong television show. On any given day, I catch my kids sitting through ads for health insurance and financial services. Now, I'd like to think they're taking on these responsibilities in my home, but I'm lucky if they can remember where they left the toothpaste.

Everyone knows advertising is a big investment that must be planned, executed, and measured closely. So why would a company let its precious media dollars go to absolute waste? Make sure someone you trust is watching the ball for you. You don't need Wonder Dog... you just need someone who treats your budget as if it were their own.