The week before Christmas – what a perfect time for shopping, parties, and a technical training event from HP. How do you pull people away from yuletide cheer for an important four-day event? Instead of threatening them with a visit from the in-laws, you promote the event as an adventure they can't afford to miss with an energizing theme, excellent speakers, and informative sessions. And everyone agreed, selling-out the event and giving a satisfaction ranking near 100-percent. (We thought those hot summer days would have you longing for a Christmas story in July.)


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