Drink to your skin's health

Anheuser-Busch is entering the "as seen on TV" drinkable skin care market. In a strategic marketing and distribution partnership with BORBA, Anheuser-Busch will expand their business into another avenue beyond beer by targeting consumers who are focused on the health of their skin. In case you haven't seen it on TV, BORBA is water with antioxidants designed to defy age, and clarify, firm and replenish the skin.

The partnership seems more advantageous to BORBA - they receive the extensive reach, marketing, and distribution expertise of Anheuser-Busch. While the beer maker has the challenge of selling drinkable skin care (the resounding impression around our office is "ew"). We can't wait to see how they're going to market this one...