Forever trends

Trendwatching.com has started an insightful snapshot look into big demographic trends (baby boomers, women, the gay community, etc.) As we research our campaigns and brand identities, it's always important to be reaching the intended audience in innovative ways. Take women for example...

"Women. The Mega Niche. The under-served market of all markets. And so on. Just consider the fact that women, who comprise just over 50% of the U.S. population, make over 80% of the consumer purchasing decisions (and in case you're wondering, consumer spending accounts for two-thirds of U.S. GNP). Consulting firm A.T. Kearney estimates that women determine 80 percent of consumption, purchase 60 percent of all cars and own 40 percent of all stocks."