Hit me

Las Vegas spends roughly $84.4 million annually to advertise itself to the willing. How can they be sure they're hitting the right target audience? Thanks to the creation of "What happens in Vegas, stays in Vegas," it might be the advertising industry's best kept secret. Some might believe that Las Vegas has hit an identity crisis. It has tried to be something to everyone and struggled to find its image. How can it possibly be a gambler's fortune, a family adventure, a paradise for bachelor parties, a lovers' get-away, a tour group's dream, and a great place to live, play and work all rolled up into one? It depends on who you ask. As with any marketing strategy it's important to first identify your target audiences. Yes, it can be plural. But make sure you market the right message to the right customer. Quality over quantity is key... you don't have to be everything to everyone.