Burnsmarketing.comThere's something really wrong, here. None of our newspapers reported that Boulder's Crispin, Porter + Bogusky won the entire $300+ million global creative assignment for Microsoft. This account involves all efforts for consumer products – notably trying to counteract the worsening aftereffects to Microsoft's brand thanks to Mac vs. PC.
The creative world is absolutely buzzing about it. Yet our entire region is mum. What gives? Arguably, the year's most prolific creative assignment is coming to town, and we yawned. Countless jobs and top-notch talent will be arriving soon, and we look the other way. Yet whenever a real estate developer sneezes, our news is there with a hanky. C'mon, Colorado. We're better than that.
Guess that goes to show how much emphasis our business community places on breakthrough creativity. And maybe that explains why The Denver Egotist is fighting an uphill battle "attempting to help Denver suck less, daily." (That's their tag line.)
Newspapers are so important to our democracy -- it always makes me a little sad to see evidence of their demise.
I hear you about the demise of the news, and I share your concern about the resulting impact on our democracy. That said...
How can we help ensure better coverage of our industry – especially the big news that affects our region's momentum? I'm not talking a local Lewis Lazare, or anything. Just an approach to creative news that can help us all celebrate the brilliance of great marketing.