I thought I saw a blatantly unnecessary innuendo.

I did. I did see a blatantly unnecessary innuendo.

This banner ad on ESPN.com made me stop to look – for all the wrong reasons. Nowadays, sex sells only when it's relevant to the value of the overall brand message. Can anyone explain how positioning a heist movie like this is relevant? How this tawdry ploy invites people to participate with the product? If there's a good way to use sex as a marketing tool, this banner ad isn't it.