On May 6, winners of the 12th Annual Webby Awards, AKA "The Oscars of the Internet," will be announced. Unlike the Oscars, the Webby Awards encourages the public to vote for their favorite nominees in a separate race – the People's Voice Awards.

This year, more than 10,000 entries from all 50 states and 60 countries were received, and one of our newest clients, Boulder, Colorado-based mShopper, is one of the chosen few nominees.

Nominated in the Mobile Marketplace & Services category, mShopper is celebrating the honor by donating to charity for every People's Voice vote it receives.

Best of luck to mShopper.

What is it about internal corporate marketing that throws sensibility under the bus? First there was a Starbucks rendition of "We Built this City," lip-synched and performed by upper management at a 2005 annual meeting.

Think that was bad? Check this out – Microsoft's Springsteen-like ode to the oft-maligned Vista platform.

Wow. Can you imagine being an executive in the audience for those things? Could you have refrained from busting out laughing? We wouldn't have been able to, either.

(Our bad if those songs are now firmly stuck in your consciousness. Maybe try humming the Macarena.)

You should. His story of inspiration in spite of cancer is one of the most inspiring examples of the awesome power of social media. But mostly, it's a profoundly influential lesson about life.

It began as the final lecture of a popular professor dying of pancreatic cancer. It's now a tribute to capturing all that life has to offer, and it's touched millions around the world. (Excuse us while we reach for a Kleenex.) His story has appeared in the Wall Street Journal, on Good Morning America, and an hour-long ABC special featuring Diane Sawyer.

Not to sound trite, but for yourself and all those important to you, be sure to embrace what will forever be known as "The Last Lecture."