A new twist on tourism marketing

There's been lots of talk lately about the quality of recent community branding and/or tourist marketing. Generally, people are criticizing the inauthentic messages and unoriginal creativity.

Enter the Five Day Weekend, a really clever campaign promoting Asheville, NC.

Rather than telling you Asheville is a great place for a vacation, this effort urges you to join the movement to support a Five Day Weekend. And what better place to spend that vacation than the home of working less and living more – Asheville, NC?

Well done.