Burnsmarketing.comWhat is it about internal corporate marketing that throws sensibility under the bus? First there was a Starbucks rendition of "We Built this City," lip-synched and performed by upper management at a 2005 annual meeting.
Think that was bad? Check this out – Microsoft's Springsteen-like ode to the oft-maligned Vista platform.
Wow. Can you imagine being an executive in the audience for those things? Could you have refrained from busting out laughing? We wouldn't have been able to, either.
(Our bad if those songs are now firmly stuck in your consciousness. Maybe try humming the Macarena.)
Fake or not, however, our opinion remains unchanged. This Vista video is abysmal. If it is some sort of self-deprecating joke, what's the point? The video isn’t funny. It perpetuates huge flaws with Vista. And it adds to the self-loathing that Mac vs. PC is causing Vista users.
The moral of the story is this: don’t sacrifice the integrity of your brand to make an inside joke.