A new way to freak out patients

Minnesota-based HealthPartners recently unveiled a new marketing campaign that words simply can not describe. Picture a large, walking urine vial and you'll discover the company's new mascot, Petey P. Cup. Oh but wait, it gets better. The company plans to give Petey a friend – a giant syringe named Pokey.

Other campaign elements include web banners, a Facebook page and large tongue depressors, swabs, pill capsules, and syringes spread throughout the Twin Cities.

We don't know about you, but waving to a giant pee cup and syringe on the street corner doesn't sound the least bit appealing to us. In fact, we find it downright disturbing.