We checked with our programmers, and everything he says is the truth. Get skooled...

You know what occurred to me this morning when a Red Bull car-thing was right up on my bumper? I'd rather drink an energy beverage that doesn't employ idiot loser, tailgating drivers.

And then I slammed my brakes for a second to keep it real.

But seriously, no matter how deliberately cultivated a brand is, one bad experience at any touchpoint will tend to linger... for any customer. So whether you're checking driving records to avoid road rage-related customer dissatisfaction, or making sure that e-mails are always typo-free, every impression counts. Every time.

As we were watching history being made last night, we couldn't help but notice the two very similar campaign slogans that graced the screen.

During his victory speech, Senator Barack Obama's supporters waved banners sporting the message his entire campaign is based on – "Change we can believe in." Obama has positioned himself over the last year-and-a-half as the change candidate, and most likely, this message played a critical role in helping him secure the nomination.

Then the broadcast moved on to cover John McCain's speech. And we see the senator with the words "A leader we can believe in" prominently placed on the green backdrop behind him. To emphasize his experience, McCain used the same slogan – only slightly modified.

Regardless of which side of the aisle you fall on, we think this poses an interesting question. Is McCain's new slogan a shrewd marketing move or an example of an utter lack of creativity? What do you think?