The name on your truck makes an impression.

You know what occurred to me this morning when a Red Bull car-thing was right up on my bumper? I'd rather drink an energy beverage that doesn't employ idiot loser, tailgating drivers.

And then I slammed my brakes for a second to keep it real.

But seriously, no matter how deliberately cultivated a brand is, one bad experience at any touchpoint will tend to linger... for any customer. So whether you're checking driving records to avoid road rage-related customer dissatisfaction, or making sure that e-mails are always typo-free, every impression counts. Every time.