On rewarding experiences

Anyone know the going rate for a click-through on your banner ad? Let's just say 5-percent is stellar, and the odds are seriously stacked against you. So, when you overcome those incredible odds and convince someone to actually click, you better reward them with meaningful content. Giant bicycles did not follow that philosophy, and likely turns the rare campaign participants away by directing them to this page instead:

A better idea here would be to map the user's geographic location dynamically with a simple bit of code. Then, Giant could offer relevant incentives that would be much more likely to result in a sale. It's all about ensuring the most rewarding experience possible with every campaign.