What's cuter than a puppy? A puppy in a coat. And what's even more attention-getting than a puppy in a coat? A puppy in a billboard-coat.

The Promo Dog project in Novosibirsk, Siberia is putting dogs on parade as walking advertisements. Owners get paid in return for their pups wearing specially designed clothes with ads on them. A spokesperson said: "We have launched this project in a time of financial crisis as an alternative to traditional advertising."

Well, why not? I know I can't make it a block without someone stopping me to comment on the sheer adorableness of my dog. He'd certainly be the talk of the town if he were a four-legged commercial... Yeah, I'm into it. He can repay me for the cost of the emergency vet bill for the chocolate he ate from under the Christmas tree. Plus a little extra for all those walks in winter weather. Sign me up!

Kudos to the troupe for embracing technology and giving the people what they want – the classic and timeless comedy brand that is Monty Python.

Splunge!

According to AdFreak, we're not the only ones who twitch whenever that abominable Saved by Zero commercial comes on. (You know which one we're talking about. The one we dissed a few weeks ago.)

Now we can look forward to seeing it for at least another weekend, as Toyota extended the campaign through Sunday. Nothing like giving people more of what they DON'T want, right?

Toyota dealers insist the ad is effective, which means your area Toyota lot could run it forever on local cable. But we suspect it's the 0% pricing promotion that's driving traffic – not the ad. We also suspect a lot more people might consider a new Honda once the economy turns around.