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April 24, 2008
In a word – speed. Unlike other hematology analyzers, the new HemaTrue™ Veterinary Hematology Analyzer from Heska provides accurate results in just 55 seconds. But how do you deliver the message at a busy industry conference before time ticks away? Try an entertaining traffic builder that emphasizes what can be done in less than a minute. And when everyone wants to try to be the fastest – you know you've quickly hit the mark with a resonating benefit.
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January 25, 2008
Do you know what sport is played by two-thirds of the world? No, we're not talking about Polo or Jai Alai. It's Cricket and it's taking over America. In case you haven't seen the billboards, TV commercials, and print ads that have flooded the Fort Collins market in recent weeks, the Stanford 20/20 Cricket Tournament, played in the West Indies each year, has selected our town to make its American broadcast debut. Throughout the next month, Stanford 20/20 Cricket is taking over the town and hosting a series of viewing parties for each match and a family day where residents can learn and play the sport of cricket. The Fort Collins cricket adventure will culminate at a Caribbean-themed street festival in downtown to celebrate the final weekend of the tournament. Check out www.yougottaseethis2020.com for more information.
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November 21, 2007
In millions of homes across the country, turkey dinners are cooking and tables are set with the Macy's Thanksgiving Day Parade airing in the background. Whether you are from New York, California, anywhere in between, or across the world for that matter, the Macy's Thanksgiving Day Parade has been a beloved holiday tradition for more than 80 years.
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October 26, 2007
In September, we helped itSMF USA add some "Sizzle" to their annual conference. Charlotte, NC, was home to the event, so what could be better than a stockcar theme including a "race" to energize the attendees. Every attendee was assigned to a racing team and participated in networking and activities – like going head-to-head on X-BOX 360 and racing against one another on a slot car set. Perhaps the most un-conventional part of the approach was the use of video and audio to introduce keynote sessions.
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July 2, 2007
The week before Christmas – what a perfect time for shopping, parties, and a technical training event from HP. How do you pull people away from yuletide cheer for an important four-day event? Instead of threatening them with a visit from the in-laws, you promote the event as an adventure they can't afford to miss with an energizing theme, excellent speakers, and informative sessions. And everyone agreed, selling-out the event and giving a satisfaction ranking near 100-percent. (We thought those hot summer days would have you longing for a Christmas story in July.)
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June 27, 2007
With Colorado's significant number of bioscience companies, Denver is a logical location for the annual BioWest Conference – the premier gathering of biotechnology and medical device manufacturers in the Rocky Mountain Region. And when you're marketing to those logical, scientific-minded types, you'll want to ensure the event is a well-orchestrated, extremely informative success. The easiest way to pull that off is with the help of fully-customized event management software that tracks registrations, vendor reservations, and other event information.
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June 13, 2007
If you're trying to manage more than 1,100 events a year without an event management solution, imagine the headache you're going to have. Forget about taking two aspirin and worrying about it in the morning. Instead, how about using an event management solution that offers customized on-line registration, a fully-staffed call center, multiple registration options, and system support for financial transactions? It's pretty much a life-changing solution for the company that publishes life-changing ideas.
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June 4, 2007
For the 2007 Veterinary Dermatology Meeting, Heska Corporation needed a way to connect with attendees and get them to the booth. But how? After all, vet dermatologists are a very science-driven and educated bunch, but also skeptical of marketing. The answer? A $6 puzzle.
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April 12, 2007
It's a proven fact – competing bidders at land auctions drive up the price of the parcel. But that doesn't do anything for you, if you can't catch the eye of the bidder. Consider for a moment a piece of land in Montana – how do you attract homebuilders and land developers from hot spots like California, Arizona, and Florida? But how do you make a "For Sale" sign visible for thousands of miles?
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Burnsmarketing.com
