Over the years, we've frequently lent our creative capabilities to Hewlett-Packard. So when the time came to promote our HP Approved Supplier status, we knew a simple letter just wouldn't do. Instead, we created an interactive calling card (or in layman's terms, a self-promotion microsite).
Cruise on over to www.burnsmarketing.com/hp for a one-of-a-kind look into our capabilities – and a few laughs.
Anyone know the going rate for a click-through on your banner ad? Let's just say 5-percent is stellar, and the odds are seriously stacked against you. So, when you overcome those incredible odds and convince someone to actually click, you better reward them with meaningful content. Giant bicycles did not follow that philosophy, and likely turns the rare campaign participants away by directing them to this page instead:
A better idea here would be to map the user's geographic location dynamically with a simple bit of code. Then, Giant could offer relevant incentives that would be much more likely to result in a sale. It's all about ensuring the most rewarding experience possible with every campaign.
We aren't sure why anyone would want to put their face on Micheal Jackson's body, but through the miracle of the interweb, now you can. Head on over to michaeljackson.com and put your face into the Thriller video.
Just when you thought web marketing couldn't get any awesomer, Facebook introduced Beacon – 'Social Ads' that tell you all about the products and companies your friends are buying and supporting. Turns out, having their habits and information spread throughout their online social network didn't delight Facebook users as much as advertisers expected.
Recently, we worked on a Flash project with an accordion menu to display a list of files on a CD. We used a purchased control that allowed for only one level. When the client came back with revisions to the menu structure, they rearranged the menu into multiple levels. A quick search yielded no accordion menus that supported multiple levels, so we had to make our own.
And since it's the holiday season, we're sharing our code with you. Click here for the zip file containing the fla project, xmlfile, and the needed classes.
For fans of this blog, we wanted to let you know we'll be away for the holidays starting December 22. Fortunately, we have someone who will obey your every command while we're gone - our virual account rep.
Go ahead, put yourself (or an avatar) into an ad campaign or video. Just upload your picture and the computer does the rest. Aside from Elfyourself, you can also become a Simpson, a chipmunk, a football player, or just show off your pets.
B.J. Bueno, author of Cult Branding, said the attraction of these campaigns runs far deeper, "It appeals to the narcissistic nature of the mind. [Consumers] are in love with their own reflection and voice."
I have no idea how this would sell more office products, but it's a fun thing to do while at the office. In fact, it's absolutely hilarious and totally viral too. I set it up with my kids' pictures and forwarded it to my friends and family. Then my neighbors and friends did it to their kids and sent it to all of their friends and so on and so on...
This week, fans of the wildly popular CBS franchise, CSI, got the opportunity to don their detective gear and wrangle up "perps" in Second Life. Fans of the wildly popular web world, Second Life, I would imagine, are probably getting antsy. Who's killing all the avatars?
CSI: New York this week kicked off a story line where the shows' detectives began a man hunt (can you really call it that? Avatar hunt?) to catch a killer using the virtual world. Fans of the show are encouraged to sign up for a Second Life "life" and help bring the criminal to justice. According to reports, this will be an ongoing storyline that culminates sometime next February with the killer being apprehended.
Second Life is certainly gaining in popularity, but it won't fully be considered mainstream until Chris Hansen hosts an episode of "To Catch an Avatar."
Burnsmarketing.com
