Five opportunities for web excellence
In B2B, we face a common enemy: our own websites.
Many have been pieced together over the years without organization or pruning. Others chose frills above functionality, ruining navigation and conversion. Still more sites were built according to the whims of company leadership, not digital best practices.
(Be honest – is that you?)
This eBook will give you a path forward, regardless of what state your company website is in. With five actionable opportunities at your disposal, you can modernize and optimize without spending a whole lot of time or money.
- Start with problems and desires.
- Stop offering so damn much content.
- Give your UX a dose of science.
- O your SEO.
- Make sure your conversions aren't actually diversions.