We have a hunch: Nobody knows what content is. We just wrote an eBook about it.... Read more
Something so small can go a long way. ... Read more
We've embarked on a content campaign. So why not be transparent about it and explain what we're doing as we go along?... Read more
Many websites' user interfaces and organization leave people lost and abandoned. Here's why.
... Read more
Two enormous plants. A moose head. A fireplace. A bottle of gin.
What could go wrong?
... Read more
They days of "more is better" are gone. Here's what you really need to be doing with your content.
... Read more
“Sharpie” is the guy everyone wants to be around. No ego, plenty of ideas – and a thirst for doing things that haven’t been done before.
Here’s how our creative leader does business, in eight questions and answers.
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In this blog series, we’ll walk you through five opportunities to make your B2B website stand out—in a good way. Check back each week for the latest post.... Read more
We recently turned our attention to an instrumental piece of our marketing strategy: the newsletter.... Read more
If we’re honest with ourselves, few of us think our website is perfect. But how can we know how imperfect it is?... Read more
You painstakingly craft your email message, use a spectacular design, and decide on the strongest CTA. You’re poised for success.
But nobody reads your email.
At Burns, we spend all day telling other people how to build their websites. But what were our concerns when we built ours?
In B2B, we face a common enemy: our own websites. This eBook will give you a path forward, regardless of what state your company website is in. With five actionable opportunities at your disposal, you can modernize and optimize without spending a whole lot of time or money.... Read more
We're happy to announce that Burns is now an official Google Partner. A Google-certified agency can help you make the most of your online advertising.... Read more
Five chin-stroking ideas from Denver Digital Summit 2016.... Read more
A summary and download from Matt Lacuesta's presentation at Digital Summit.... Read more
What makes a good infographic work? Why are bad ones bad? Burns answers common questions and provides some tangible advice.... Read more
We hear from clients, with surprising regularity, how pleasantly surprised they are by their print marketing.... Read more
Content marketing and SEO aren't always intuitive partners, but there are dependable ways to make sure your output is both creative and optimized for search engine...... Read more
Trail a copywriter for a day. And find out why we have a burning passion for, well, the words.... Read more
Facebook privacy status updates burying your news feed? Grab an adult beverage, sit down, and enjoy these responses to the latest in Internet privacy fear mongering.... Read more
Online audiences are fickle and needy. We know. They conduct themselves on their own terms – affiliating with our brands only after we prove ourselves valuable. And many of us aren’t doing that particularly well.... Read more
The degree helps, but college can't truly prepare you for one of the biggest milestones of your career: the first Real Job. ... Read more
This blog explores four key takeaways from Digital Summit Denver 2015.... Read more
The Burns Marketing team wrapped up day one at Digital Summit Denver, and left teeming with new ideas, education, and lots of knowledge.... Read more
Establishing the framework for successful brand positioning is a complex process. Sometimes it’s easier to deconstruct the individual framework elements... Read more
Marketers everywhere are using the same techniques, the same habits of mind, and the same gimmicks to earn digital interaction – and they’re getting nowhere because of it.
This eBook is a practical reminder that what really matters online is differentiation. In it, you’ll learn about four key ideas that can... Read more
When I first started using the Kentico content management system (CMS), there were many times when I’d think to myself, “If only this were in WordPress, this would be so much easier!” Over time, however, I’ve come to feel exactly the opposite.... Read more
If you’re considering giving away a promotional item at your next tradeshow, review these guidelines based on our experience working on hundreds of shows.... Read more