Insights

These resources will keep you abreast of the latest industry news and thought-leadership – and our contributions to them.

Some Content About Our Content Content

Feb. 16, 2017

We've embarked on a content campaign. So why not be transparent about it and explain what we're doing as we go along?... Read more

B2B Website Hacks (3 of 5): Give Your UX a Dose of Science

Feb. 07, 2017

Many websites' user interfaces and organization leave people lost and abandoned. Here's why.
 ... Read more

That Time We Stormed Facebook Live

Dec. 12, 2016

Two enormous plants. A moose head. A fireplace. A bottle of gin.
What could go wrong?
 ... Read more

B2B Website Hacks (2 of 5): Stop Offering So Damn Much Content

Dec. 07, 2016

They days of "more is better" are gone. Here's what you really need to be doing with your content.
 ... Read more

#AgencyLife: An Interview With Creative Director Matt Sharpe

Nov. 21, 2016

“Sharpie” is the guy everyone wants to be around. No ego, plenty of ideas – and a thirst for doing things that haven’t been done before.

Here’s how our creative leader does business, in eight questions and answers.
 ... Read more

B2B Website Hacks (1 of 5): Start With Problems and Desires

Nov. 15, 2016

In this blog series, we’ll walk you through five opportunities to make your B2B website stand out—in a good way. Check back each week for the latest post.... Read more

What We Were Thinking When We Redesigned Our Newsletter

Oct. 28, 2016

We recently turned our attention to an instrumental piece of our marketing strategy: the newsletter.... Read more

The Website Test

Sep. 26, 2016

If we’re honest with ourselves, few of us think our website is perfect. But how can we know how imperfect it is?... Read more

Write Better Subject Lines: 6.5 Tips

Aug. 26, 2016

You painstakingly craft your email message, use a spectacular design, and decide on the strongest CTA. You’re poised for success.

But nobody reads your email.

... Read more

What We Were Thinking When We Built Our New Website

Aug. 18, 2016

At Burns, we spend all day telling other people how to build their websites. But what were our concerns when we built ours?

... Read more

Make your B2B website suck less

Aug. 13, 2016

In B2B, we face a common enemy: our own websites. This eBook will give you a path forward, regardless of what state your company website is in. With five actionable opportunities at your disposal, you can modernize and optimize without spending a whole lot of time or money.... Read more

Burns Marketing is Now a Google Partner

Aug. 02, 2016

We're happy to announce that Burns is now an official Google Partner. A Google-certified agency can help you make the most of your online advertising.... Read more

Ponder This: Ideas From Digital Summit

Jun. 30, 2016

Five chin-stroking ideas from Denver Digital Summit 2016.... Read more

SEO Tips For All of Us: Matt Lacuesta at Digital Summit 2016

Jun. 30, 2016

A summary and download from Matt Lacuesta's presentation at Digital Summit.... Read more

5 Traits of Great Infographics

Jun. 22, 2016

What makes a good infographic work? Why are bad ones bad? Burns answers common questions and provides some tangible advice.... Read more

Why You Should Market With Print (Or, the Fake Death of a Medium)

May. 25, 2016

We hear from clients, with surprising regularity, how pleasantly surprised they are by their print marketing.... Read more

Quit Hitting Your Brother: How Content and SEO Can Get Along

Mar. 31, 2016

Content marketing and SEO aren't always intuitive partners, but there are dependable ways to make sure your output is both creative and optimized for search engine...... Read more

All in a Day's Work: Meet the Copywriter

Jan. 16, 2016

Trail a copywriter for a day. And find out why we have a burning passion for, well, the words.... Read more

11 Funniest Responses to the Facebook Privacy

Oct. 01, 2015

Facebook privacy status updates burying your news feed? Grab an adult beverage, sit down, and enjoy these responses to the latest in Internet privacy fear mongering.... Read more

Building Online Audiences

Sep. 10, 2015

Online audiences are fickle and needy. We know. They conduct themselves on their own terms – affiliating with our brands only after we prove ourselves valuable. And many of us aren’t doing that particularly well.... Read more

7 Lessons I Learned at My First Marketing Agency

Aug. 26, 2015

The degree helps, but college can't truly prepare you for one of the biggest milestones of your career: the first Real Job. ... Read more

12 Best Quotes & Lessons from DSD15 (Part 3)

Jul. 14, 2015

This blog explores four key takeaways from Digital Summit Denver 2015.... Read more

Digital Summit Denver: Day One Download

Jun. 17, 2015

The Burns Marketing team wrapped up day one at Digital Summit Denver, and left teeming with new ideas, education, and lots of knowledge.... Read more

Building the Framework for Successful Brand Positioning

Nov. 19, 2014

Establishing the framework for successful brand positioning is a complex process. Sometimes it’s easier to deconstruct the individual framework elements... Read more

Be a Digital Standout

Aug. 21, 2014

Marketers everywhere are using the same techniques, the same habits of mind, and the same gimmicks to earn digital interaction – and they’re getting nowhere because of it.

This eBook is a practical reminder that what really matters online is differentiation. In it, you’ll learn about four key ideas that can... Read more

7 Ways Kentico Trumps WordPress

Feb. 18, 2014

When I first started using the Kentico content management system (CMS), there were many times when I’d think to myself, “If only this were in WordPress, this would be so much easier!” Over time, however, I’ve come to feel exactly the opposite.... Read more

9 Tips for Better Tradeshow Giveaways

Aug. 20, 2012

If you’re considering giving away a promotional item at your next tradeshow, review these guidelines based on our experience working on hundreds of shows.... Read more