7 Ways Kentico Trumps WordPress

Before I dive into this post comparing content management systems, I want you to know that I’m not biased toward Kentico in any way. In fact, before I joined Burns Marketing, I used WordPress to build 99 percent of the websites I developed. (And I still use it today.)

But since I’ve been creating Kentico sites, my preferences about the two content management systems have shifted. When I first started using the Kentico content management system (CMS), there were many times when I’d think to myself, “If only this were in WordPress, this would be so much easier!” Over time, however, I’ve come to feel exactly the opposite. And here’s why:
  1. Kentico makes deep content customization easy. Large, complex sites actually take less time to build in Kentico than they would in WordPress.
  2. Kentico is inherently more secure than WordPress. WordPress sites often have security exploits that require additional plugins; Kentico sites are secure right out of the box.
  3. Kentico was created for large websites; WordPress was not. WordPress wasn’t built to accommodate multiple editors working with lots of content. Because Kentico was built with large websites in mind, it includes workflow features that simplify content management for large organizations.
  4. Kentico offers an easier content editing experience for CMS users. WordPress sites with complex functionality become increasingly difficult to edit. An editor often has to go through numerous processes to make what should be a simple edit. With Kentico, the editing experience follows the same process for the CMS user, regardless of the size or complexity of the site. You’ll always visit the same parts of the administrative area to create new documents, and they’ll all be edited the same way.
  5. Kentico makes it easier to manage media such as photos and PDF files. Kentico features a built-in media library with an organized folder structure, whereas WordPress lumps your uploads into month and year folders by default. Updating images in Kentico is relatively simple; updating images that were uploaded more than a month ago in WordPress requires an FTP program.
  6. Kentico sites tend to load more quickly than WordPress sites. Kentico’s advanced caching functionality and minimal code loading mean the pages load faster. WordPress doesn’t support caching without external plugins, and page loading speed often degrades with the installation of each new plugin.
  7. The Kentico Enterprise Marketing Solution (EMS) offers advanced marketing and tracking functionality that WordPress can’t come close to. The Kentico EMS add-on enables deep user experience customization that can’t be achieved with a WordPress site.
Is Kentico a better solution for your business? It’s hard to give a one-size-fits-all answer on that one. But speaking strictly in terms of features, Kentico outperforms WordPress in almost every way.

If you’d like some assistance in determining what might be best for your business, we’re happy to help. Contact us for more information.