B2B Website Hacks (3 of 5): Give Your UX a Dose of Science

Written by

Erik Schmidt

Make your B2B website suck less

Post 3 of 5

In this blog series, we’ll walk you through five opportunities to make your B2B website stand out – in a good way. Check back each week for the latest post.

You can also skip the line and get all the information right now in our free eBook, “Make your B2B website suck less.” The eBook elaborates on these ideas and offers action items that won’t cost you much time or money.

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Opportunity 3: Give your UX a dose of science

Feature-cramming isn't a good way to keep web users. Creating a clean, simple site is.

As the web has progressed through several generations, people have tried all sorts of ways to keep browsers engaged.

  • The shiny-object approach: Cram as many whiz-bang features in there as possible!
  • The something-for-everyone approach: If I include as much content as possible, for as many people as possible, someone will love me – right?
  • The bare-bones approach: My website should do one thing. Only.

Of course, none of those is a complete solution. Today, now that almost all of your users are web-native or at least web-savvy, it takes more nuance. It takes simplicy, but also completeness. Intuitiveness, but also creativity.

Turns out, to get the most of your B2B website, you need to think like a behavioral scientist. We'll show you how.

Read on in the third section of our eBook on B2B websites. Clarity is at hand.

What does Burns believe about UX and web design?

Download the eBook for these tasty morsels:
  • How to deal with mobile
  • ​How to do a simple Google audit of your UX
  • What UX really means, anyway

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