Digital

Your most precious assets are digital.
Get them right.

Great digital experiences can bring amazing gains – conversion, brand articulation, affiliation. Unfortunately, many companies have chosen frills over function and are stuck with disjointed, brand-damaging digital assets.  
That might have been excusable in 2005. Not now. 

Today, digital is about coherence and continual optimization. Beyond the initial digital design, SEO, UX, and testing, we provide ongoing assessment to keep your audiences engaged.

User experience

Your UX strategy needs to anticipate how your audiences think, what excites them, and what turns them off. When done right, UX is downright elegant. 

Customized functionality, responsive design 

You don’t have to shoehorn your ideas into someone else’s design. By stripping away frivolous features in favor of smarter ones, you’ll end up with a site that is optimized and customized.

Search engine optimization (SEO) 

By now, everyone knows what SEO is, but few do it well. We take a technical and behavioral approach to ensure your content is seen and acted upon. 

Partnership and training

The best technology comes from human partnerships. Our digital producers are the best in their field, and they’ll make sure you’re trained and ready to fully utilize your CMS and other digital tools. 
 

Marketing automation

Platforms like Marketo, Eloqua, Pardot, and Kentico help you systematically nurture and convert your best leads. Put the latest technology to work. 

HTML assets

Sometimes all you need is a landing page, email, or individual HTML asset for a campaign or project. There’s an app for that. It’s called the Burns Marketing development team. 

Supported platforms

We use these platforms often, depending on what’s best for the client, but we’re fluent with others.

Make your B2B website suck less.

Here are five ways to make your B2B site more compelling – and more likely to convert. Comes complete with action items and witty banter.

Download the eBook

Digital Projects