Cloud28+ is community dedicated to accelerating cloud adoption around the globe. Backed by Hewlett Packard Enterprise, Cloud28+ aims to connect customers and cloud service and solution providers through a forum dedicated to knowledge sharing.

Uncovering a strategy

The current Cloud28+ website needed to be enhanced to better help customers find partners and for partners to sell their services and demonstrate their expertise. Using a discovery process that included audits, stakeholder and user interviews, and SEO analysis, we recommended a strategy to segment website visitors and design a site that would help users remain focused and ultimately, convert.


From strategy to launch – in just seven weeks

With the audience segmentation strategy in place, it was time to bring the site to life. Burns Marketing created a modern, professional design and handled all frontend development. Then we worked closely with the Italian-based backend developers to launch the site in time for HPE Discover.


Conversions go through the roof

In just two months, the Cloud28+ website saw a 1,250% increase in conversions. And that’s just one number, partners responded enthusiastically to the changes as they now had tools they need to impact their own businesses.

“Thanks for making the Cloud28+ website happen. I want to give a special high five and thanks to the Burns team. Guys you ROCK. Without you this would have never happened. Your faith and will to execute and win to make sure HPE is a satisfied customer have been exceptional.

—Xavier Poisson, Director of Cloud28+

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