Coalfire

Client

Coalfire

Project

Rebrand


Brand
Content

Coalfire, a leading cybersecurity firm, was looking to gain a stronger foothold in the market and work with more enterprise-level accounts – which meant the company needed to look and sound like the experts they are. So we started with the foundation – personas, messaging architecture, and a new visual identity and logo – and moved to more granular supporting pieces, including brochures, sales collateral, tradeshow booths, and more.

coalfire-submissions-img1.png

coalfire-collateral-img2.pngShape theory

The new logo’s prevailing mark – the hexagon – was chosen because a six-sided polygon is one of the strongest naturally occurring shapes. In nature, these structures are phenomenally secure and highly efficient. Similarly, Coalfire’s cybersecurity solutions, and the consultative partnerships they’re based on, are fortified, efficient, and dependable. 

coalfire-visid-web-img3-2-(1).png

coalfire-graphic-img4-(1).png

A brand compass

Our emphasis on form and function anchors Coalfire’s brand across many media, setting the company up for its desired market growth and visibility. It also gives Coalfire’s internal constituents – from leadership on down – a compass to orient their work.

Related Projects


Western States Bank

Brand, Campaigns, Content

Lifesize

Brand, Content