CPI Group

Client

CPI Group

Project

Website redesign


Digital

CPI Group is at the forefront of high-tech and healthcare facility program management. They orchestrate new facility builds, renovations, and technology installs of dizzying complexity and scope. They needed to update their web presence to match the refinement of their business offerings.

We rebuilt their site from the ground up, starting with audience personas, wireframes and UX, and new messaging. We wrote, designed, and developed a contemporary Kentico site that gave the company all the digital horsepower it needed.

 

Choose your own adventure

One of CPI Group’s main challenges is that it speaks to two divergent audiences at the same time. We ensured the website provided a clear path to each constituency while avoiding new layers of complexity. 

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Beauty in simplicity

Whereas the old site was essentially transactional, the new one offers modern UX that makes the right first impression. It treats users as people, each with needs and desires – and it will anchor CPI Group’s marketing for some time.

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