Lifesize provides a versatile business meeting experience that erases virtual walls to make a multidevice video conference call happen with ease. The cloud-based video conferencing solution allows participants to “have a seat at the meeting from wherever they are.” With clientele ranging from small businesses to large enterprises, Lifesize needed an accessible and personable brand image.
Spreading meeting love
Meetings tend to be long, inconvenient, and if there’s not coffee, often tiring. We spun that idea to indicate that with Lifesize technology, you can actually “love your meetings.” By embracing phrases such as “Always great to see you” and “Meet brilliantly,” we associated business meetings with positivity and connection. We then redesigned logos and icons and created a welcoming tradeshow booth that promoted an air of approachability and the friendly personality of the Lifesize brand.